This Season's Boots and Pricing on Value

When I first started this blog I wrote an article about shoes I would not wear to Insights 2010. This article was actually a real focus on pricing models and how products are priced and the relative VALUE that is associated to a particular product based on the pricing. The boots featured in that article were very high, and had an equally high price tag. How does the price of something make you feel about the value?

I just recently took my daughter homecoming dress shopping. About 100 dresses later she had narrowed it down to two dresses. I had given her a specific budget to spend, but she hadn't yet looked at price. She put on one of the two choices and said "But Mom, this one just feels nicer in the inside". I immediately went for the price tag and noticed it was about $100.00 over her budget and proclaimed "I know why this dress feels better". It was well made and the lining in the inside felt like butter.

If you want to understand more about pricing I highly recommend reading Ron Baker's Pricing on Purpose: Creating and Capturing Value. This will greatly assist in your own learning of how products are priced and how you should price your own products and or services.

Now for a boot a little better priced, but still with a lot of value instead of the Christian Louboutin Decollete Black - might I recommend a little boot that I'm thinking of purchasing this year.  I think this shoe is quite cute by Miz Mooz, and could be comparable to the Christian Louboutin boots mentioned in my first blog article. These boots can be found at Infinity Shoes a new website I've recently found.

Please check them out and let me know what you think!