Funny Tweet of Last Week - Marketing Process

Tweet From @LinkedMedia last Friday

"If U R driving traffic 2 landing page w/"miracle""free""top secret""never seen before" either hire a gd copywriter or unfollow us."

I had to laugh because it is rather annoying to watch tweets and posts all day that say the same thing over and over again. In fact, for us marketing professionals it is quite concerning to be lumped in the same category with people who spew the same marketing jargon on each campaign. OR, if you've got just one thing to sell you keep stating same angle that everyone else is using instead of being original.

In my post on The Man Your Man Could Smell Like I received some comments/questions about how marketing professionals might come up with amazing ad campaigns like the one featured about Old Spice.

My belief is that everyone has to have a process. In Twyla Tharps great book called The Creative Habit: Learn It and Use It for Life, Tharp talks about her process to stay creative and be able to consistently challenge yourself. For the creative person sometimes having limits is the best thing that one can do. Deadlines and other limitations help the creative mind develop process instead of thinking of the endless possibilities as we often do.

What process will you use to stay creative instead of being blocked by your readers?