"The exact sort of boots you would wear on the back of the giant motorcycle being piloted down the scenic coastal highway by Gary, except in this fantasy, Gary looks exactly like the young Lorenzo Lamas."
I have to admit these shoes are quite lovely, but not practical. Great for FANTASY LAND but not so great for, let's say, walking a trade show floor for 15 hours. These shoes run $1,695.00. Now I'm a hard worker and a business savvy girl, but I just can't imaging the price tag = the amount of value, for me.
I have a good girl friend of mine who says in order to get your worth out of a fashion purchase, you have to divide the cost of that item by how many times you wear the item you are purchasing. Therefore if I wore these shoes 12 times the true cost of the shoe would only be $141.25 (this is girl math justifying the shoe expense). So if I only wore these shoes once a month for an entire year - would that be worth the expense?
According to http://www.geekshoes.com/ "These boots would've actually been another plain black boot if not for the chic Roman-inspired metal buttons that vertically run down on the front, along with horizontal elastic that loops through those buttons."
I don't know? I haven't tried on these shoes. I recently read a report by a marketing company (I didn't make a note of it and now can't find it again) that studied the reason why women purchase shoes. It is more about the looks that we get, and the feelings that we have when wearing these beautiful little possessions.
So I ask you....is the price right for these beautiful gems?
If we take a look at the Verasage website http://www.verasage.com/index.php/resources/C59/ we can read a little bit about pricing on purpose. Obviously, if Christian Louboutin priced by the hour, these shoes would be a lot less expensive, and we wouldn't love them as much.
Send me your thoughts, I'm just curious on this one.
Like the post. Fashion and art are clearly related. No one asks, how many hours did it take DaVinci to paint the Mona Lisa or Mozart how long it took him to write his 40th Symphony.
ReplyDeleteThe trouble is most people do not see the equivalent of business and art. Business is a pseudo-science at best. It is mostly art.
Great post Apryl, and thanks for mentioning VeraSage.
ReplyDeleteI'll have to remember the girl math on justifying fashion expenses, I like that and just bet that figures into designers' pricing. Also, high price tempts.
Regards,
Ron Baker
Yes, Ron....
ReplyDeleteI somehow think that designers have gotten the whole pricing methodology that the consulting world hasn't quite ventured into yet.
We are doing our part in trying to help them see that doing things just a little bit different can impact the business greatly.
I think that percieved value is one of the largest factors in building customer loyalty, along with my beleive that employee satisfaction = customer satisfaction = profitability. All are predictive indicators of each other.
Love your book, measuring what matters. Did you read my latest post? Derek Sivers, former CEO of CD Baby followed your advise to the T and built an amazing company measuring what matters most to its customers.
Thank you for posting. I'm honored.